MarketMuse

MarketMuse is AI software for content strategy. Rather than optimizing one page at a time, it looks at your whole site to work out which topics you already have authority on, where competitors cover a subject better and what you should create or update next.

Its features include topic authority analysis, competitive content gap analysis, content clustering and a difficulty score personalised to your site, so you can see which topics you can realistically win. Automated content planning and briefs with optimization recommendations turn that analysis into assignments for writers. Quality analysis checks drafts for expertise, comprehensiveness, structure and differentiation, and link recommendations help with internal linking. A content inventory and a generative AI component round it out.

It is built for brands, publishers and agencies, and used day to day by SEOs, content strategists, editors and writers. Customers include Sumo Logic, ON24 and Orbit Media Studios.

MarketMuse has a free plan with one user and ten queries a month, including the Topic Navigator and SERP X-Ray. The official site no longer lists prices; recent reviews put paid plans from about $99 a month, rising to several hundred for research and strategy tiers.