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Semrush

semrush.com

All-in-one marketing suite for SEO, AI visibility, content, local, ads and social, backed by one of the largest keyword databases.

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Pricing
Paid
Starting price
$139.95/month
Free plan
No
Free trial
Yes
Best for
Teams that want one suite for SEO, AI search and competitor research
Affiliate program
$200 per new sale, $10 per free trial

About Semrush

Semrush is one of the best known marketing suites, used by freelancers, agencies and enterprises alike. It is organised into toolkits: SEO, AI Visibility, Traffic and Market, Content, Local, Advertising, AI PR and Social, with Semrush One bundling traditional SEO and AI search rankings.

Its data is a big part of the appeal: 28 billion keywords, 43 trillion backlinks, 142 country databases and more than 317 million LLM prompts. That powers keyword research, competitor analysis, rank tracking, site audits and backlink research. The AI Visibility Toolkit tracks your brand across ChatGPT, Google's AI results, Gemini and Perplexity, with prompt research and AI competitor analysis, and an MCP integration brings Semrush data into AI assistants.

Customers include Shopify, Decathlon, Booking.com, Samsung and FedEx.

The SEO plans start with Pro at $139.95 a month, or about $117 billed yearly, followed by Guru at $249.95 and Business at $499.95. The AI Visibility Toolkit is $99 a month per domain on its own. There is a 7-day free trial with no credit card, and several free tools you can use without paying.

Key features

  • 28B keyword database
  • AI Visibility Toolkit
  • Site audit
  • Backlink analytics
  • Local and ads toolkits
  • MCP integration

Use cases

  • Keyword and competitor research
  • Rank tracking and site audits
  • Track AI search visibility
  • Plan ads and local SEO

Integrations

  • MCP
  • Google Analytics
  • Google Search Console
  • Looker Studio

Platforms

  • Web app
  • API

Promote Semrush

Semrush runs an affiliate program: $200 per new sale, $10 per free trial.

Join the affiliate program

Pricing and features change. Confirm on Semrush's own site before you buy.

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