VanillaSoft

VanillaSoft is a sales engagement platform built for teams that do a lot of calling. Its signature feature is queue-based lead routing: instead of reps choosing who to call, VanillaSoft serves each rep the next best lead automatically, based on rules you set, so the highest-priority leads are always called first and nobody cherry-picks.

The platform includes an auto-dialer, call scripting, call recording, email and SMS, and reporting, and it can run as a standalone system or alongside a CRM. Queue-based routing makes it especially popular with inside sales teams, appointment setters and call centres that need consistent follow-up across large lead volumes. VanillaSoft has been in the market for many years and says its customers report strong productivity gains and high renewal rates.

It suits inside sales and appointment-setting teams that make large numbers of calls and want structure and consistency in who gets called next.

Pricing is quote-based. Third-party sources report entry plans from about $25 per user a month for a light version, with fuller plans commonly around $80 per user a month and a minimum number of seats.