Martal Group

Martal Group is a B2B lead generation and sales outsourcing agency from Canada, founded in 2009, that works with technology companies around the world. Its model centres on experienced SDRs who act as an extension of your sales team.

Martal's SDRs run multichannel outreach, combining targeted email sequences written for each ideal customer profile with LinkedIn engagement and cold calling. The agency uses real-time data to find and qualify prospects, then books meetings and can handle follow-up, and it offers lead generation-only packages as well as fuller sales outsourcing and account-based programmes with multilingual outreach.

It suits B2B technology companies, including SaaS and IT services firms, that want to add outbound capacity quickly without hiring SDRs themselves, including those selling into several countries.

Pricing is set after a call. Third-party reviews put typical engagements at about $4,100 to $10,500 a month, with new clients starting on a three- or four-month pilot before moving to a flexible monthly arrangement.