Factors.ai
factors.aiAccount intelligence platform that identifies visiting companies, tracks buying journeys and powers LinkedIn ads and sales alerts.
About Factors.ai
Factors.ai is an account intelligence platform for B2B marketing and sales teams. It identifies the companies visiting your website and combines that with activity from ads, CRM and other channels to show where each account is in its buying journey.
The platform can identify up to tens of thousands of companies a month on larger plans, score accounts by engagement and send real-time alerts to sales when a target account shows interest. Factors.ai is also known for its LinkedIn advertising features, which use account data to target and optimise LinkedIn campaigns, and for multi-touch attribution that shows which channels drive pipeline. Some of these, such as LinkedIn AdPilot, are sold as add-ons, so check what your plan includes.
It suits B2B marketing teams running account-based programs, particularly those investing heavily in LinkedIn ads, that want identification tied to analytics and attribution.
A free trial lets you try it before committing. Paid plans are billed yearly, with Basic listed from $6,000 a year, Growth from $20,000 and Enterprise from $30,000, and add-ons priced separately.
Key features
- Company identification
- Account journey tracking
- Engagement scoring
- Real-time sales alerts
- LinkedIn ads tools
- Multi-touch attribution
Use cases
- Identify companies visiting your site
- Track account buying journeys
- Alert sales to engaged accounts
- Optimise LinkedIn ad campaigns
Platforms
- Web app
Pricing and features change. Confirm on Factors.ai's own site before you buy.
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