Lead Forensics
leadforensics.comEstablished B2B visitor identification platform that reveals visiting businesses and contact details, sold on annual contracts by quote.
About Lead Forensics
Lead Forensics is one of the longest-established B2B website visitor identification providers, based in the UK. It reveals which businesses visit your website, what they looked at and, where available, contact details for decision makers at those businesses, so sales teams can follow up on real interest.
The platform tracks visits in real time, groups activity by company, scores leads by engagement and sends alerts and reports to sales and marketing. Integrations connect it to CRMs and marketing automation tools, and add-ons extend it with contact data enrichment and other services. Lead Forensics is sold through a sales-led process with demos and onboarding support.
It suits mid-sized and larger B2B companies that want a managed visitor identification service with account support rather than a self-serve tool.
Pricing is not published. It is quoted based on website traffic, lead volume and features, and sold on annual contracts. Third-party reports put entry contracts at around $6,000 a year, with many customers paying considerably more, and some add-ons cost extra. As with any annual contract, check the renewal and cancellation terms before signing.
Key features
- Business identification
- Contact details for decision makers
- Real-time tracking
- Lead scoring
- CRM integrations
- Account support
Use cases
- Identify businesses visiting your site
- Find decision makers at visiting companies
- Score leads by engagement
- Send alerts to sales
Platforms
- Web app
Pricing and features change. Confirm on Lead Forensics's own site before you buy.
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