Vector

vector.co

Contact-level visitor identification that tracks account buying stages and builds ad audiences for LinkedIn, Google, Meta and Reddit.

Pricing
Paid
Starting price
About $399/month
Free plan
No
Free trial
No
Best for
B2B marketers combining visitor ID with ad targeting

About Vector

Vector is a signal intelligence platform that identifies website visitors at the contact level and uses that data for targeting. It reveals individual visitors, including name, title, company and LinkedIn profile, for a share of US traffic, and tracks the accounts behind them through the buying process.

Every tracked account sits in a stage, from Identified and Aware through Interested, Considering and Selecting, with a cited rationale explaining why it is there. From those accounts, buying stages, site activity and research intent, Vector builds contact-level audiences and syncs them to LinkedIn, Google, Meta, Reddit and other ad platforms, so you can reach the exact people researching you. Customers use the contact-level data to trace the full journey of people who convert.

It suits B2B marketing teams that want to combine visitor identification with precise ad targeting, as well as sales teams following up on identified contacts.

Pricing is tied to website traffic and the products you use. Third-party sources put the Reveal product, which covers visitor identification, at around $399 a month to start, with the Target advertising product priced higher on annual plans.

Key features

  • Contact-level identification
  • Account buying stages
  • Ad audience sync
  • LinkedIn, Google, Meta and Reddit
  • Research intent signals

Use cases

  • Identify contacts visiting your site
  • Track account buying stages
  • Build contact-level ad audiences
  • Trace buyer journeys

Platforms

  • Web app

Pricing and features change. Confirm on Vector's own site before you buy.

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